For this project...
‍

We explored a complex problem space and designed a solution for a very diverse user groups. Our evaluation shows that our solution is highly usable, and our users show strong interest in the concept. Both users who initially care or do not care about environmental impact have found our app useful, and have reported increased understanding of pollinators after engaging with the prototype.

However, our expert evaluation result shows that our current design can potentially become more usable and unambiguous, especially because we introduced several novel concepts in the app. We should work on adjusting certain icons and language use to increase coherence and reduce entry barriers.

In the future...‍

Design for users with various technical experience

It is important to consider the different mental models of people with different levels of familiarity to technologies. For example, a "Scan" icon can be very intuitive to younger people who use a lot of social media, but might need additional explanations for the older generations. In our original ideation, we envisioned an AR function which we thought could be very helpful, but it turned out to be too unfamiliar with the majority of our target user groups, so that they not only hardly ever use it, but also find the feature confusing and interrupting.

Design for sustainability

Because not all users care about environmental impact to the same degree, our solution need to provide added value even for people who does not care much, which often means solving existing problems or improving existing experience. In other words, a product will not be attractive enough if it merely persuades people to adopt a more sustainable lifestyle. Instead, it has to provide better solutions to existing problems in which sustainability is just one of the many benefits.

For this project...
‍

We explored a complex problem space and designed a solution for a very diverse user groups. Our evaluation shows that our solution is highly usable, and our users show strong interest in the concept. Both users who initially care or do not care about environmental impact have found our app useful, and have reported increased understanding of pollinators after engaging with the prototype.

However, our expert evaluation result shows that our current design can potentially become more usable and unambiguous, especially because we introduced several novel concepts in the app. We should work on adjusting certain icons and language use to increase coherence and reduce entry barriers.

In the future...‍

Design for users with various technical experience

It is important to consider the different mental models of people with different levels of familiarity to technologies. For example, a "Scan" icon can be very intuitive to younger people who use a lot of social media, but might need additional explanations for the older generations. In our original ideation, we envisioned an AR function which we thought could be very helpful, but it turned out to be too unfamiliar with the majority of our target user groups, so that they not only hardly ever use it, but also find the feature confusing and interrupting.

Design for sustainability

Because not all users care about environmental impact to the same degree, our solution need to provide added value even for people who does not care much, which often means solving existing problems or improving existing experience. In other words, a product will not be attractive enough if it merely persuades people to adopt a more sustainable lifestyle. Instead, it has to provide better solutions to existing problems in which sustainability is just one of the many benefits.